Helmut Lang: clothes with a touch of austerity and intellectual appeal

The fashion brand Helmut Lang was created by an Australian fashion designer Lang and established his own fashion studio in Vienna in the year 1977. The fashion world appointed him as the king of Minimalism because of his minimalistic, deconstructive and usually severe designs and styles. The brand is still existing however, is has been carried on without the involvement of Lang himself since the years 2005. When he was just about twenty three years old, he opened a boutique in which his designs were fairly successful in Austria. After completing his exhibition of clothes and designs, which was initiated by the government of Austria, he was able to branch out successfully in Paris. It was only during this phase of his career that he created his own fashion label after which he returned to Vienna during the late 1980’s.

He sees fashion as fleeting, as technological, as part of the world that goes fast. Though he leans on using synthetic fabrics for his design, he very soon started to mix it with natural fabric before anyone could actually think of this invention. Fashion critics call him futuristic as he is a man of today who understands very well the intricacies of a world changing as fast as technology. The clothes that were designed and created by Helmut Lang were essentially made with careful cuts and sharp lines which resulted in creation of designs that were of high quality. Most of the costumes that he designed were made using high tech fabrics and included mostly black and white color as these two colors were his favorite. The slim men suits that he created were a favorite of fashionable advertising managers along with the other creative during that time. Due to the austerity and the intellectual appeal reflected by his designs, they were often compared to those of Yohji Yamamoto and Rei Kawakubo. 

 

People who love wearing denims can trust on the designer Current Elliot, who specializes in designing denims and trousers in various cuts and trends. Born out of love for vintage denim and its American roots, Current Elliot respects the history of denim and its timelessness with the passage of time. With a huge variety in silhouettes, classic fits and everlasting aesthetics, Current/Elliot delivers its customers more of what they have always loved- a distinct and a timeless collection that promises to love be loved for years to come. He understands the needs of the people and introduces denims that match with their taste and requirement.